This segment of the conference, the "Iron Chef," is giving huge attention to the event this year, in part because Tijuana and San Diego are becoming recognized as world leaders in the field of gastronomy.

Hosting the competition with be Sam 'The Cooking Guy' Zien and Marcela Valladolid, a Tijuana native and host of the food Network's cooking show "Mexican Made Easy."

Some of the regions top international chefs will make appearances.

Since there will be 65 keynote addresses along with 41 panel discussions, there will undoubtedly be several events of interest for everyone. The prices for those events, with fees, will range from $15 to $35.

The Expo Pavilion will feature 42 colorful exhibits. These will be presented by the high-tech firms located in Tijuana. These exhibits promise to be an extraordinary extravaganza. The keynote speakers will be offered from a variety of areas including business development, fashion design, education, movie special effects, wine tasting, and many others. The 71 workshops promise to be some of the best ever offered in the city. Both the workshops and the exhibits will be free to the public.

The guest list includes such dignitaries as President Felipe Calderon Hinojosa, Jose Guadalupe Osuna Millan, Carlos Bustmante, Jose Galicot and Jack Winer who will speak at the opening ceremonies. The vision will focus on Creativity the following four days. During this time education, cinematography, medicine, citizen engagement, mass media, strategic design and culinary arts will be featured.

October 15-17, the theme will be 'industrial.' Keynotes and discussions will be offered on electronics, automotive industry, energy, business excellence, the medical industry, aerospace, science and technology.The third theme will offer a variety of flavors to meet everyone's tastes – including leadership and entrepreneurs, humanism, economy, digital city, philanthropy, and Novel Laureates and Innovators.. This will be followed by the Metropolitan Development Plan and the closing ceremony on October 21

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