Baja California

Baja's Magic Towns: Pueblos Mágicos Combine Charm and Tradition

A visit to any one of Baja's Magic Towns, Pueblos Magicos, is a wonderful, mind-altering experience!

Magical Todos Santos

Todos Santos

Located on the Pacific Coast of Baja near the Tropic of Cancer, Todos Santos is the sight of the Festival del Dia de Nuestra Señora del Pilar, a major festival that is held in October. The mission, which houses the statue of the Virgin Pilar, is the primary focal point of the event and celebrates the founding of Todos Santos and its patron saint. The traditional Mexican festival takes place over a course of five days and also includes a parade, along with dancing, the arts and a representation of traditional Mexican cuisines. Todos Santos attracts tourists from around the world to its pristine beaches to swim, surf and even stand-up paddle board.

The warm climate of the coastal town nurtures orchards of papayas, avocados and mangos. It is also home to many artists who have migrated from other parts of Mexico to paint the luscious landscapes and natural beauty of the town. Maintaining its customs and traditions, Todos Santos is a magical destination.

Loreto, one of Baja's Magic Towns, glows in beauty.


The first capital of Baja and situated on the Sea of Cortez, Loreto provides a peaceful environment — but with an adventurous side! This magical town features many historic monuments, the Mission of Our Lady of Loreto being the most important. There are several beaches that tourists flock to year round because of the tropical climate and azure waters but, even more alluring are Loreto's water activities, such as kayaking, sailing and diving. World-class fishing and golfing are also a major tourist attraction. The town remains largely undeveloped, preserving its beautiful desert and mountain landscapes.

Within the La Giganta Mountain Range, there are many prehistoric cave paintings done by the indigenous groups of Baja. These remarkable depictions have been named a UNESCO world heritage sites. Cuevas Pintas and La Pinguica are two of the most famous caves where paintings can still be viewed.

Once a Spanish settlement, Loreto has a collection of religious artwork along with weapons and tools from the Spanish missions dating back to the 18th century.

With its natural beauty, location on the sapphire Sea of Cortez and its cultural richness, Loreto is a must-visit in Baja California Sur!

As the Pueblos Magicos program continues to expand, identifying more charming towns throughout Mexico to add to the list of Magic Towns, Baja California and Baja California Sur proudly claim the jewels of Tecate, Loreto and Todos Santos as part of Mexico's national treasure. is a comprehensive online source of first-hand travel information for Baja, California, supported by a full-service travel agency staffed with local "Travel Savants" offers Baja travelers expert advice about local restaurants, hotels and vacation rentals, as well as guides, maps and articles about events, sports and activities. To contact, call 855-BAJA-411 or email



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