Claudia Muñoz, who coordinated Saturday's casting, added: "A lot of people are excited about Tijuana Innovadora and, in particular, the fashion show.

"It is the first time an event of this type has been held here for many years."

Another casting call will be staged in San Diego later this month.

This year will be the second time Tijuana Innovadora will be presented. It was last held in 2010 and quickly garnered national and international accolades.

In October, the conference will once more will present some of the world's leading innovators in technology, science and culture.

It will consist of keynote addresses, panel discussions and workshops and an expo and business fair.

All sessions will be in English and Spanish and the main conference venue will be the Tijuana Cultural Center (CECUT).

More information on InnovaModa is available by contacting claudiamunoz.innovamoda@gmail.com; and on the Tijuana Innovadora conference at tijuana2012.com.