Baja California

Could Ensenada become the wine capital of Latin America?

Museum of Vine and Wine, more than an emblem for Baja California

For Juan Tintos Funcke, Tourism Secretariat of Baja California, the museum will add to Ensenada's touristic appeal, not only that, it will become a symbol to the area's residents themselves.

"It's for natives and tourists alike. It will help to reassert our identity as bajacalifornianos, something that represents us worldwide is the wine", stated the official.

The Guadalupe Valley produces around 18 million liters of wine a year, 66 per cent of which is

exported. Nearly 90 per cent of the wine produced in the whole country comes from Baja California.

"We needed a place like this where all the history, background and the connection of the wine industry with Baja California's history could come together" added Funcke.

Besides the historic content, he emphasized that the museum means a new location for conventions, tasting and gastronomic events, all of which will give a boost to the area.

He recalled last year when the Wine Route was awarded as one Mexico's most important touristic routes, according to W Radio.

In the inauguration ceremony, president Calderón, accompanied by Baja California's governor, José Guadalupe Osuna Millán, announced a program in support of the wine industry that will have an initial fund of 50 million of Mexican pesos to help local producers in areas like training, investment projects, research and production.

During his visit he called himself an admirer of the Guadalupe Valley, its wines and even of the already famous apple pie from San Antonio de las Minas.

For Luis Agustín Cetto, the arrival of this corner dedicated to history is an insignia that will be the starting point for thousands of visitors.

"There's finally an icon of the Wine Route" said the president of the Museum of Grape and Wine Council. "I hope that it will help the grape growing and wine production of the region to prosper in even bigger steps, this gives a plus to all of us who are in the grape and wine industry".

The Museum of Vine and Wine opens Tuesday to Sunday from 9 am to 5 pm.

Original text by Alexandra Mendoza

Translation by karen.balderas@sandiegored.com

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