Several months ago news broke about the Beckmann family to be negotiating with the Diageo Company to sell the rights of "José Cuervo", the #1 selling tequila in the global market distributed to over a 100 countries.

English newspaper "The Telegraph" announced that next Thursday Paul Wash, Diageo's CEO, could confirm the acquisition in the company's yearly report.

Diageo is already backing up important beverage brands like Johnnie Walker and Tanqueray. Now, with the purchase of José Cuervo, the company hopes to have a stronger presence in the Latin American market besides improving their stock prices in the London and New York stock markets with the idea of entering the Hong Kong stock market.

"José Cuervo" was born in 1978; its selling price is estimated to be around three billion dollars.

It seems like Mexican beverages have a strong appeal to foreigners, just a few months ago Grupo Modelo, the producer of the famous "Corona" beer was bought by Belgian group Anheuser-Bush.

Original Text: Brenda.Colon@sandiegored.com

Translation: Karen.balderas@sandiegored.com