Beyoncé, the new face of H&M

The new single of the diva "Standing on the sun” will be used

Beyoncé, the new face of H&MPhoto courtesy: H & M Campaign
Photo courtesy: H & M Campaign

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Today the image to be used in all H & M stores as of May was revealed, which shows the singer Beyoncé lying on the beach.

The rumors that she would be the new face of a brand started back in January, but nobody knew who exactly it was going to be. The campaign is called "Beyoncé as Mrs. Carter in H & M". Soon there will be a commercial on TV where the new single of the diva "Standing on the sun” will be used.

H & M is also famous for the stars that they used in their marketing campaigns, such as Lana Del Rey, Vanessa Paradis, and no woman can forget the one with David Beckham.

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Joy.Ruvalcaba@Sandiegored.com

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