Today the image to be used in all H & M stores as of May was revealed, which shows the singer Beyoncé lying on the beach.
The rumors that she would be the new face of a brand started back in January, but nobody knew who exactly it was going to be. The campaign is called "Beyoncé as Mrs. Carter in H & M". Soon there will be a commercial on TV where the new single of the diva "Standing on the sun” will be used.
H & M is also famous for the stars that they used in their marketing campaigns, such as Lana Del Rey, Vanessa Paradis, and no woman can forget the one with David Beckham.