Located in the heart of the city of Tijuana on Avenida Revolucion, precisely in the "Pasaje Rodriguez" shops hallway, is the Mexican Fashion clothing store and clothing line created by Arturo Vazquez Ojeda from Tijuana. Just by entering this hallway a whole different world opens up to its visitors that go from culture, literature, music, and in this case, fashion.

In this shop you can buy products that are completely homemade and also custom made shirts that fit your style.

VIDEO : Interview with Arturo Vazquez Ojeda

Which shirt is the most popular one? According to the designer, it is the one that has writing on it that says "Tijuas rifa"(Tijuana does not back down), which comes in various styles and colors that can be found on hoodies, shirts, tops and blouses for both men and women.

These items with that writing on it are a favorite for local artists and people, who are all looking for something representative of Tijuana.

All of the designs by Mexican Fashion are iconic representations of Tijuana, in which besides the "Tijuas rifa", there are some with skeletons on bicycles, and others that have donkeys on them from the famous "Avenida Revolucion" (Revolution Boulevard). So if there is anything that has to do with Tijuana, chances are you will find it here.

The creator of this line, Arturo, is looking leave town, but not to escape it, on the contrary. He is planning to show the rest of the country and someday the world, the other side of Tijuana. And in this manner adding himself to the list of people from Tijuana, who have made the effort to expose the culture of this city far beyond the drugs, guns and violence it is presumed to only be about.

What's next for Mexican Fashion? Expand; become known in new regions, which is the reason of why its creator is currently in Mexico City presenting this project.

So if you are looking for merchandise at a low price with iconic designs from Tijuana, and that are made ​​by local talent, visit the Mexican Fashion store on Pasaje Rodriguez on Avenida Revolucion.

Prices for these items range from $150 to $300 pesos ($12-$35 USD).

Remember, you can also choose the colors and design of the style of your choice.

Something else that characterizes this brand is its unique way of displaying the ticket label on the outside of the item. So when you are wearing your shirt, someone will most likely tell you that "the label is sticking out". But for a great designer, exposing his or her label is the best thing to do.

Joy.Ruvalcaba@sandiegored.com

Omar.Martinez@sandiegored.com