Yesterday the Mexican government rejected the new Certain Country of Origin Labeling (Cool) rules that has already came into effect in the United States, because they consider it to be even more restrictive towards Mexican beef exports into the U.S., reported the Ministry of Economy.
"Mexico believes that this new rule is even stricter than the first, as it requires meat products from a certain country to specify in their labeling where the cattle was born, raised and slaughtered," said the Ministry of Economy in a statement.
The statement added that this new rule eliminates the "flexibility of allowing the mix of cattle from the U.S. and Mexico under a single label."
The previous label imposed in 2009 was challenged by Mexico, who brought the dispute to the court of appeals of the World Trade Organization (WTO), which ruled in 2011 and 2012 that this label was discriminatory against Mexico and discouraged purchases of livestock born in Mexico.
In July of last year, the WTO ruled that the United States should establish a new label to modify origin labeling requirements and granted a "reasonable" term which concluded on Thursday, reason for the new rule that came into the effect yesterday.
"Mexico is convinced that the new rule “Cool” does not meet the WTO requirements and damages Mexican cattle exports even greater," said the Mexican Ministry of Economy.
The Mexican government said it will defend "the interests of the national livestock sector and will continue to exercise their rights in the WTO, including the imposition of retaliatory measures, until the United States meets its international obligations."