SAN DIEGO.- We can remember 2012 for many reasons. As the year of hurricane Sandy, Obama's reelection, and the 2012 Olympics in London, but..how many of you remember "Kony 2012"? San Diego´s Invisible Children popular campaign meant to free African children from a murderous warlord. Well, in a blink of an eye, it's now long forgotten.

In February 2012, social media shared non-stop a 30 minute video that promoted the search and detention of Joseph Kony, leader of a group called the Lord's Resistance Army, whose horrible reputation is due to the kidnapping and exploitation of children for military and some sexual purposes. Over 20,000 children in the North of Uganda, and 40,000 since 1987. Nonetheless, the controversy regarding his founder, Jason Russell, added to financial problems and gutted credibility, caused a irreconcilable rupture in this organization, forcing it to "closed its doors" next year.

According to an NPR report, this company will close it headquarters in San Diego next year, possibly at the end of 2015, as well as reducing staff from 22 members to just five. They will no longer make videos nor host events. They will limit their action plan to a political advocacy from within the United States, with 25 to 30 volunteers working in Africa. Eventually, the company will reduce its staff numbers to zero.

During its time, Invisible Children's "good will" was questioned due to the fact that it was an organization leaded by mostly white people. "The hero complex of the white man" and other supposed racist questions about power and domination emerged. Obviously, none of these hypothesis overshadowed the scandal that its director, Jason Russell, caused when he was caught naked in public and in an altered mental state. The incident was on South Park and even parodied by Jason Biggs.

Since that, its donations dropped considerably, some people called them liars and minimized the work they had done since 2004, causing a untenable situation that in the next months will come to an end.

VIDEO: KONY 2012- INVISIBLE CHILDREN

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elizabeth.roales@sandiegored.com

zyanya.figueroa@sandiegored.com