Busca Corp., a leading digital entertainment network headquartered in La Jolla, California with offices in Silicon Valley, Tijuana, Mexico City, Bogota Colombia and Santiago Chile, announced today that it has signed a multi-year license agreement with Rotten Tomatoes to launch Tomatazos.com, the official Spanish language movie ratings and reviews site. The website became operational on April 6th in Mexico and later rolls out to other Latin American territories.

Busca Corp. is launching Tomatazos.com using the company's innovative platform technology, which incorporates a responsive design and provides visitors with an engaging, informative, and highly interactive experience across all platforms and auto responsive on all mobile devices. It is the same platform and technology the company uses for its flagship site LevelUp.com, which welcomes nearly five million unique visitors each month, and is Latin America's #1 online video game community and social networking destination.

Creating a vast community of movie fans, Busca Corp. will integrate all of the latest social tools into Tomatazos.com. Busca Corp. has also hired a local team of reporters, editors and translators to produce an ongoing stream of unique regional content. It is all part of the company's commitment to establishing the website as Latin America's premiere destination for top quality film reviews, synopses, trailers, news original editorial and fan forums.

"The Latin American film community is robust, and those filmmakers and fans are an important part of the worldwide film community," commented Matt Atchity, the Editor-in-Chief of RottenTomatoes.com, which has a large and growing base of users across Latin America. "This deal with Busca Corp. is the perfect way for us to reach millions of new fans, and we're excited to leverage Tomatazos' relationships with local Latin American film critics to add important new voices to the Tomatometer."

In addition to having rights to develop and manage Tomatazos.com's editorial content, Busca Corp. will also oversee the property's commercialization and monetization. In year one of the agreement, the company's sales strategy will focus primarily on the Mexican marketplace. In year two, it will focus on Argentina, Chile, Colombia, and Venezuela. And in year three, it will roll out to additional countries across Latin America.

"We're excited to add Tomatazos.com to our growing digital media portfolio," commented Ramon Toledo Busca Corp.'s founder and CEO. "By aligning with Rotten Tomatoes, the leading brand in movie ratings and reviews, we will help movie lovers throughout Latin America discover the best Movie content from around the world. In light of Latin America's immense untapped potential, we have set an aggressive expansion strategy for Tomatazos.com. However, I have no doubt that our hard working and talented team will do what it takes to make it happen."

On the other hand, Ramon Toledo said that, although governor Francisco Vega asked for the support of this project because of its meaning for the Mexican film industry, it was denied of state level support. "Through undersecretary Alfredo Babun Villareal, SEDECO rejected the project, keeping it from getting access to CONACYT funds, which, among other things, led to the cancelation of the educational link that Busca Corp. had with UABC and Cetys University; a link that enables a group of students to participate in the development of this new site. 80% of the fund that denied us was given to the company Honeywell in Mexicali,leading to the cease of support for many other projects", said Toledo

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