Baja California

Baja's Participation Is Launched During ICOMEX's International Event

4,000 people are expected to attend

With the purpose of setting Baja California as a leader in Tourism Relation nationwide, the state will participate in ICOMEX's international event, Latin America's most important meeting for the market.

In this manner, SECTURE's representative, Oscar Jesus Escobedo Carignan, pointed out that this event is the most important throughout the whole continent regarding Congresses, Conventions and Incentive Trips, and that during this 2015 participation they will have the participation of at least 250 exhibitor among tourist promotion organisms and sector members; with the purpose of creating businesses and finding growth options for the market.

"There is an informative module created for Baja which will reaming during the two days of the event; there, meetings will take place in order to get to know what the state has to offer taking in account its fie cities; for this the State Government provided nearly 50% of the budget destined for this participation, while the other half was provided by Baja California Center and Rosarito's Tourism and Conventions Committee."

Escobedo also detailed that Tourism Meetings and Conventions is a market which leaves important economic benefits, given that on average it generates a vacancy of 3.2 nights per visitor, with expenses up to 4 o 5 thousand pesos per person, permeating several sector such as hotels, restaurants, transportation, commerce and complementary services.

"This is why we have insisted in working along several promotion organisms, as well as with the private initiative as a way to create more options for bigger events, which at the same time will allow bigger economic benefits for Baja's residents."

He assured that the State Government through SECTURE has led several work meeting with the main leaders of this area, during which they have created a work plan for 2016 that will contemplate a joint investment of 20 million pesos in order to attract national and international encounters.

"We have been very persistent in making a synergy mainly with the Tourism and Conventions Committees, given that they are the organisms, as their name say it that among their main task have the attraction of the type of event; this placement will be achieved once we are able to have the cities and its promotion organism's commitment."

Lastly, he mentioned that this event will place on August 25th and 26th at Centro Banamex in Mexico City, it is expected an attendance of 4,000 people for countries such as Germany, Argentina, Austria, Bolivia, Chili, Colombia, Equator, Spain, United States, France, Italy, Poland, United Kingdom, Turkey, Uruguay and Mexico.

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