Rosarito’s coastline became a gathering place for environmental education, local culture and community engagement as the city hosted the first edition of its “Vive la playa, cuida el mar” (Live the beach, protect the sea) Environmental Festival.
Organized by the City of Rosarito, the festival combined educational programming with local food, live entertainment and interactive activities designed to encourage residents and visitors to take a more active role in protecting the environment.
Rosarito Mayor Rocío Adame Muñoz joined families, environmental organizations, schools, artists, entrepreneurs and public agencies for a day dedicated to promoting sustainability while showcasing the region’s natural and cultural heritage.
Sustainability meets community
Rather than focusing solely on environmental awareness, the festival highlighted how conservation can support local businesses, tourism and community development.
Visitors explored a sustainable marketplace featuring eco-friendly products, native plants, local crafts and regional food vendors, while nonprofit organizations and government agencies shared information about environmental initiatives and conservation efforts across Baja California.
The event also included family activities, animal welfare programs and exhibits promoting ecotourism and responsible outdoor recreation.
Indigenous traditions take center stage
One of the festival’s most memorable moments was a traditional blessing ceremony led by members of the Kumiai community, who emphasized the importance of respecting nature and preserving Indigenous traditions.
Organizers said the ceremony reflected the festival’s broader goal of connecting environmental stewardship with the cultural heritage that has shaped the region for generations.
Experts discuss environmental challenges
Throughout the day, researchers and environmental specialists delivered presentations on issues affecting Baja California, including ocean pollution, marine conservation, circular economy initiatives, biodiversity and the welfare of horses used in ecotourism.
Officials said the educational program was designed to inspire practical action while encouraging greater collaboration between government agencies, nonprofit organizations, businesses and local communities.
Adame Muñoz praised the collaboration behind the festival, saying the event demonstrated how public institutions, community organizations and entrepreneurs can work together to promote both environmental protection and local economic development.
The festival concluded with an environmental film screening after a day that brought together local government agencies, environmental organizations and community groups. Participating institutions included the City of Rosarito, Baja California’s Secretariat of Environment and Sustainable Development, the Secretariat of Economy and Innovation and ZOFEMAT, among others.
