Mayor Ismael Burgueño Ruiz, together with Beatriz Olivares Pinal, head of the National Center for Crime Prevention and Citizen Participation, presented the “Tijuana, Zone of Peace” project this Wednesday.
The initiative, driven by the “Young Peace Sowers” program in coordination with state and municipal governments, focuses on urban regeneration and the creation of safe, dignified environments in the city’s downtown area.
It forms part of President Claudia Sheinbaum Pardo’s broader national strategy for building peace in Mexico.
“By strengthening downtown infrastructure with better lighting and murals like these, we are seeing more artistic works than ever. That means we have top-tier artists working with a first-rate team and in close collaboration with City Hall, which fills us with joy and satisfaction,” the mayor said.
Mayor Ismael Burgueño also praised Olivares Pinal’s work on this joint effort between the federal, state, and municipal governments.
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During a tour of the area, painted along Emiliano Zapata Street, popularly known as “Calle de las Flores” (Flower Street), officials highlighted how the strategy seeks to rebuild the social fabric through art, community identity, and improved urban infrastructure.
Olivares Pinal explained that the 12 murals, created by artists from the “Young Peace Sowers” program, have dramatically transformed the area’s urban image. Notable participating artists include Flip, Asker Aesu, and local artist Pablo Vega, who painted the metal security shutters of local flower shops with imagery reflecting the neighborhood’s identity and essence.
In addition to the murals, public works improvements include the installation of 90 new streetlights, enhancing safety and visibility for an estimated 30,000 people who pass through this key part of the city.
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Accessibility and signage were also upgraded, with repainted pedestrian crosswalks, ramps for people with disabilities, and refreshed sidewalk curbs covering a total of 200 linear meters.
The project, which aims to consolidate a “Flower District” in Downtown Tijuana, is also intended to boost the local economy.
Attending the tour were Cabinet Coordinator Leticia Vidrio Moreno, Municipal Public Services Director Adriana Barrera Hernández, Downtown Delegate José Luis Portillo Reyes, Delegate Coordinator María Guadalupe Rubio Cucue, young artists from the Peace Sowers program, and local business owners.
