Porn maker with roots in Tijuana on mission to protect Mexican porn industry

Fernando Deira is a porn producer warning that a new federal anti-sex trafficking law would cripple porn industry

MEXICO.- This week could see the approval of a new bill aimed to combat human trafficking whose impact could, indirectly, harm the production and distribution of pornographic material in Mexico.

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Fernando Deira, producer and director of SexMex, the most important adult content producer in the country, wrote on social media a statement warning that if the law is approved "as is, will prohibit the production of pornographic content in Mexico", he believes, which he characterizes as a "step backwards for freedom of speech" in the country.

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Human trafficking has become a critical problem in Mexico, and the law comes after a petition for "harsher laws" against pornographic material, as Mexico became the number one country in distributing child pornography and second in producing videos of it.

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Deira points out that the adult industry isn't related with human trafficking, and because of it, began to work on a new trade group aimed at legitimizing adult industry workers, called the National Adult Entertainment Artist Association, or ANDAEDULT in Spanish, who join the industry willingly as long as they're of legal age.

Imiage from: Fernando Deira
Imiage from: Fernando Deira

Fernando Deira began to work in the industry by chance, actually. Talented with a camera and photography lover, he met a woman at a bar in Tijuana that agreed to let him take photos of her naked for an erotic photography contest. Big surprise for him when he won first place, which came along with a $500 dollar prize that he used to found Mexican Lust in 2004, a website that would grow into SexMex, his current production company, located in Jalisco.

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Credit: SexMex
Credit: SexMex

About the role of Mexico in this business, there are no official data and figures, but according to an article in El Universal, adult film production in the country was barely learning how to walk in 2007, having 10 porn producers in the entire country at that moment.

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Towards the end of 2013, the porn video internet site PornHub revealed some statistics about what visitors to their site most liked, showing "Mexicans" as one of their top searches, evidence that at least there is a large demand for sexual content from Mexico.

Distributing pornography in Mexico isn't illegal, but neither is it regulated or acknowledged by the rest of the filming industry. Most see it as just another type of commerce with a potentially very fruitful market, although laws like this will probably do it no favors in the long run.

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Elizabeth.rosales@sandiegored.com

jose.sanchez@sandiegored.com

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