Since Friday, Playas de Rosarito has become the meeting point for thousands of national and international visitors who arrived to experience a new edition of Baja Beach Fest, recognized as one of the most important reggaeton and urban music festivals in North America.
International and local artists brought electrifying energy to the oceanfront stage, drawing a diverse crowd that enjoyed the concerts along with outstanding logistics, praised for its excellent organization and safety measures.
The massive influx of tourists led to record hotel occupancy, benefiting not only hotels and condominiums but also restaurants, shops, and various service providers. According to local business owners, the event has generated significant economic spillover for the municipality, boosting both direct and indirect revenue across multiple sectors.
Baja Beach Fest establishes Playas de Rosarito as a destination capable of hosting large-scale events, enhancing its international profile and strengthening the local economy.
