Baja California has made a significant leap nationwide, rising from 14th to 11th place in the 2025 State Competitiveness Index (ICE), published by the Mexican Institute for Competitiveness (IMCO).
Governor Marina del Pilar Ávila Olmeda emphasized that this progress reflects the coordinated efforts between the government, private industry, and civil society, driven by notable improvements in infrastructure, society, environment, and the labor market.
Strengthening conditions that make the state an attractive place to invest, innovate, and live is a priority for the governor’s administration. As such, the state will continue to promote a model of human development with social justice and equitable opportunities for all regions.
“Competitiveness isn’t just measured in numbers, it’s measured in how it improves the lives of Baja Californians. And in Baja California, we’re moving forward with our hearts leading the way, doing things right and staying close to the people,” she stated.
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The Secretary of Economy and Innovation, Kurt Honold Morales, noted that this improvement confirms the success of public policies driving economic growth with social well-being, highlighting progress in digital connectivity, access to healthcare, educational coverage, and formal employment.
In infrastructure, Baja California positioned itself as a national leader in internet and mobile phone access—key elements in the digital economy.
In health and environment, the state made significant strides due to high life expectancy, low infant mortality, and expanded educational and healthcare coverage.
The labor market also showed notable improvement, with incomes above the national average, lower informality, and first place in the proportion of workers above the well-being threshold.
Baja California Reaffirms Leadership in Foreign Investment
Baja California maintains its leadership in exports and foreign direct investment, reinforcing its position as a key destination for global companies as it develops new strategies to boost innovation, applied science, and the diversification of strategic sectors, leveraging opportunities under Plan México.
“In innovation, we’re connecting businesses with innovation centers through the Red Ci Baja initiative, which has fully mapped the capabilities and talent of 33 scientific and technological centers, as well as other highly specialized research and development hubs aligned with strategic sectors to strengthen business networks and competitiveness,” the secretary stated.
Other initiatives, such as promoting creative industries, foster economic diversification by helping artistic talents transform into entrepreneurial projects with tools, education, and collaboration networks. Lastly, he emphasized that Baja California reaffirms its commitment to sustainable development, quality job creation, and building a competitive, fair, and safe environment for all.
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