Baja California is advancing an inclusion policy that brings support and services directly to those facing the greatest vulnerability, through state initiatives such as “Apapachar la Calle” and a collaborative network of companies, universities, foundations, and civil society organizations known as “Conecta por la Inclusión”.
Governor Marina del Pilar Ávila Olmeda emphasized that Baja California works every day to dismantle the barriers faced by priority attention groups, framing inclusion as both a social commitment and a matter of justice that enables all people to fully exercise their rights.

Among the efforts distinguishing the state’s approach is the “Apapachar la Calle” program, which delivers food, health services, legal identification, hygiene, and accompaniment directly to people living on the streets, establishing a structured pathway to care.
The initiative has reached beneficiaries through campaign events, brigades, and targeted actions. As part of this effort and the broader “Proyecto Tijuana: Ruta de Paz”, authorities have provided nearly 5,000 medical consultations, with multiple institutions collaborating to bring services closer to this population.

“Conecta por la Inclusión” complements this work by establishing a permanent collaborative network that enables companies, universities, foundations, and civil society organizations to contribute expertise, knowledge, and resources to programs serving priority attention groups.
María Isabel Adame Fuentes, acting head of the Secretariat of Social Inclusion (SIS), noted that cross-sector participation broadens the scope of care and pools efforts to improve the well-being of more people.

Additional initiatives forming part of this strategy include “Zona Cero Discriminación, Ser Incluyente”, which has trained 11,670 public servants in human rights, dignified treatment, and non-discrimination, and “Redes por la Inclusión”, which has established 41 networks with participation from residents across various municipalities.
By bringing services and opportunities closer to those who need them, the state aims to ensure more people can fully exercise their rights and receive support in addressing the challenges they face, making of Baja California a place where inclusion drives transformation and shared well-being reaches all.
