Baja California Governor Marina del Pilar Ávila Olmeda has made history by announcing the inclusion of Mexican Sign Language (LSM) in the Single Model for Citizen Assistance (MUAC), an initiative that will directly benefit over 94,000 people with hearing disabilities living in the state.
At her morning press conference, the state leader emphasized that this step represents a historic advancement that “breaks barriers of silence and tears down the invisible walls of discrimination, building bridges of respect, justice, and dignity.”
The new system operates through WhatsApp video calls to the number 686 900 9091, available Monday to Friday from 8:00 AM to 5:00 PM. Assistance is provided by certified Mexican Sign Language interpreters, allowing deaf individuals to complete procedures, have their questions answered, and request information directly.
Besides the phone line, users can access the service through official social media channels and the state government website www.bajacalifornia.gob.mx, making the right to communication a tangible reality for all.
“Before, a medical consultation could be a frustrating experience. Today, a young person with disabilities can get job information without depending on anyone else. That is also social justice,” the governor stated.
Currently, the system also operates in person with electronic devices at key locations in Mexicali and Tijuana, such as Labor Conciliation Centers, DIF offices, Civil Registry offices, Well-Being offices, and Zócalo 11 de Julio. Plans are underway to expand it soon to hospitals and Revenue Collection offices.
“In Baja California, inclusion is not optional: it is an ethical, social, and justice commitment. Here, we believe dignity is also communicated,” Governor Marina del Pilar stated, while reiterating that the goal is to ensure no one is left out of access to public services.
Gabriel Palombo, Director of Baja California’s Digital Agency, reported that the MUAC has gone from having limited hours and over 50% of calls missed to operating uninterrupted 24/7, with 10 active assistance channels.
“In 2024, we provided over 270,000 services, and so far in 2025, we’ve already surpassed 113,000 interactions, with satisfaction levels above 90%. All of this has been possible with the support of local and national organizations,” Palombo noted.
During the press conference, Kinoyuki del Villar, a service user, gave a live demonstration of this inclusive channel, highlighting how easily she can now access government procedures.
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