Baja California, under the leadership of Governor Marina del Pilar Ávila Olmeda, has become the first state in the country to incorporate Mexican Sign Language (LSM) into its citizen attention model. This initiative directly benefits more than 94,000 individuals with hearing disabilities, granting them more efficient and dignified access to government services.
The new service model includes a videoconferencing option available Monday through Friday (from 8:00 a.m. to 5:00 p.m.) providing personalized assistance for inquiries, complaints, and suggestions.
In-person support is also available through tablets placed at strategic locations in Mexicali and Tijuana, including Labor Conciliation centers, Bienestar or Civil Registry offices, DIF facilities, and the 11 de Julio plaza. The governor announced plans to expand this effort to other key areas such as property tax offices and hospitals.
To reach more people, the state also enabled ten communication channels, including WhatsApp, its official citizen services site, a new email, and various social media platforms.
During her morning press conference, the governor gave a live demonstration of the new system in action using LSM. The moment underscored her administration’s commitment to inclusive, dignified communication and social justice.
“As a government, true transformation isn’t only measured in physical projects, but in how well we see and listen to those who’ve long been overlooked,” she stated.
Additional tools have also been rolled out to help the deaf community find jobs, access mental health support, complete administrative tasks, and take a more active role in civic life.
