Baja California Governor Marina del Pilar Ávila has officially inaugurated “Water Month 2026,” setting an ambitious goal to reach over 100,000 residents through educational and recreational activities across the state. The month-long campaign reinforces the administration’s stance that water is a right, not a privilege. Through workshops, school programs, and community events, the initiative seeks to embed sustainable water practices into the daily lives of families, students, and workers.
“Water is life, health, dignity, and the future. Baja California is a strong, hardworking, and generous land, but we live in natural conditions that demand we be smarter and more united. The message is clear: caring for water is everyone’s task. not just for a month, but every single day.,” she said.
The governor emphasized that the state’s efforts are aligned with the National Water Plan championed by President Claudia Sheinbaum, which recognizes water as a fundamental right and a national asset. She noted that her administration has prioritized investment in new water infrastructure and network rehabilitation to improve efficiency and resource management.
“We are going into the neighborhoods, the schools, and community spaces,” the governor added. “We’re promoting workshops, environmental activities, and educational sessions with young people, families, and the productive sector. Our goal is to transform water conservation from a simple recommendation into a genuine cultural value.”
Víctor Daniel Amador, Secretary of SEPROA (Water Management, Sanitation, and Protection), highlighted Baja California’s pioneering role as the first state in Mexico to legally establish a Water Month. Now in its second year, the initiative has significantly expanded its reach.
“In 2025, we successfully raised awareness among more than 55,400 people in a single month,” he said..
He also added that, during this year, activities across all seven municipalities increased from 70 to over 100. Conserving water is critical for the region, given the heavy dependence on the Colorado River.
“80% of publicly supplied urban water is allocated to domestic use, hence the importance of promoting a water culture in homes to achieve the preservation of this resource,” the secretary explained.
As part of the launch event, the state government through SEPROA renewed its collaborative agreement with the Energy and Hydraulic Resources Commission of the State Congress and the water operating agencies from all seven municipalities. The partnership represents a unified commitment to improving service delivery, operational efficiency, and responsible water management throughout Baja California.
