Baja California lawmakers have approved changes to the state’s alcohol law that will allow movie theaters, theaters, and similar entertainment venues to sell alcohol under regulated conditions.
The reform, introduced by State Congressman Jaime Cantón Rocha, updates the law governing the sale and consumption of alcoholic beverages and gives city governments the authority to issue permits for alcohol sales inside seating areas. Local officials will be responsible for setting rules aimed at ensuring responsible consumption.
The change does not open the door to unrestricted alcohol sales. Venues must still meet existing requirements related to security, zoning, public health, and community impact.
Supporters say the measure could provide a lift to local businesses, particularly Baja California’s craft beer and wine producers, while also benefiting the broader cultural and entertainment sector.
Under the reform, municipalities will define the specific conditions for granting permits, tailoring regulations to local needs while keeping public safety and health as the main priorities.
A congressional committee that reviewed the proposal said the amendment strengthens current law rather than conflicts with it, by giving local governments more flexibility to regulate alcohol sales within their communities.
