Over her four-year term, Governor Marina del Pilar Ávila Olmeda has overseen a period of record-breaking economic growth for Baja California, positioning the state as one of the five strongest and most prosperous economies in Mexico.
This success is attributed to a surge in investment and a major expansion in exports, driven by key industrial sectors. According to national data, the state’s strategic focus has yielded historic advances that are now directly translating into higher incomes for families.
Governor Marina del Pilar has championed an economic model that deliberately links industrial growth with social welfare. The administration has focused on strengthening formal employment and raising the quality of life for workers across productive industries.
“Delivering on promises is my strength. Growth only has meaning when it improves the lives of families, when you see it reflected in their homes, their jobs, and the wages that guarantee a dignified life,” the governor said.
Recent figures from Mexico’s Department of Economy reveal a landmark achievement: Baja California attracted a record $1.577 billion in foreign direct investment in the second quarter of 2025. This capital influx was primarily concentrated in high-value strategic sectors, including semiconductor manufacturing, medical devices, and energy, solidifying the state’s status as a premier industrial hub on Mexico’s northern border.
Simultaneously, the state’s exports hit their highest level since 2021. This export boom, fueled by technological innovation and industrial diversification, propelled Baja California to fourth place nationally for exports in 2025.
Data from Mexico’s National Institute of Statistics and Geography (INEGI) shows a dramatic decline in poverty, with the population living below the poverty line falling from 30.4% in 2021 to 14.8% in 2025. This shift indicates a significant increase in the real purchasing power of Baja Californian families.
“Today, Baja California is synonymous with productivity, innovation, and prosperity. Every investment, every job, and every company that grows here strengthens our families and our local economy,” Governor Marina del Pilar said.
These achievements have cemented Baja California’s reputation as one of Mexico’s most reliable economic engines. INEGI reports now rank the state fourth in the country for household income, underscoring a pattern of inclusive development and economic justice.
These numbers show that Baja California has managed to accomplish in a single four-year term what many states struggle to achieve in a decade: simultaneously strengthening its economy, attracting major international investment, and directly boosting household finances. The state’s trajectory positions it as a national benchmark for achieving robust economic growth that is both sustainable and socially conscious.
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