Aligned with the vision of Baja California’s Minister of Tourism, Miguel Aguíñiga Rodríguez, the State Tourism Promotion Trust (FITURBC) recently took part in two major industry events in the United States: the Travel Leaders Network Luxury Forum 2025 and the EDGE (Educate, Discover, Gather, Evolve) Conference 2025, both hosted in Las Vegas, Nevada.
At the Luxury Forum, FITURBC met with 20 travel agents and wholesalers who specialize in high-end travel, introducing them to Baja California’s distinctive luxury experiences. Highlights included the region’s celebrated wine country in Valle de Guadalupe, the charm of Tecate, and the vibrant cultural scene in Tijuana, all designed to attract discerning travelers looking for something unique.
During EDGE 2025, Baja California promoted the state’s diverse attractions, from its world-renowned food scene and award-winning wines to craft beer and outdoor adventures for all kinds of visitors. The team also emphasized the state’s convenient location, excellent connectivity, and warm hospitality.
More than 300 U.S. travel agents attended a special presentation about the destination, and many stopped by the Baja California booth to learn firsthand what the region has to offer.
By taking part in these events, Baja California aims to expand its reach in key markets and keep building its reputation as a must-visit destination for travelers from around the world.
