The iconic SCORE Baja 1000 and the city of Ensenada take the spotlight in F1: The Movie, the latest blockbuster starring Brad Pitt, currently topping box office charts worldwide. This high-profile mention is a unique global promotion opportunity for Ensenada, known internationally as the Off-Road Capital of the World.
Touted as one of the most significant sports films in recent years, the movie weaves the SCORE Baja 1000 into its storyline. In the film, Brad Pitt plays Sonny Hayes, a seasoned driver who sets his sights on the legendary Baja race in search of a new professional challenge.
Though he briefly returns to Formula 1, Hayes remains drawn to the raw adrenaline of the Baja 1000 and ultimately decides to pursue a spot in the race’s premier Class 1 category, often called the “Super Bowl” of off-road racing.
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Baja California: A Destination for Adventure and World-Class Competition
The film makes direct mention of Ensenada, Baja California, where three out of four races in the 2025 SCORE International World Desert Championship take place. This reinforces the city’s standing as one of the world’s premier off-road racing destinations.
Baja California’s Minister of Tourism, Miguel Aguíñiga Rodríguez, emphasized that the state’s prominent feature in a global film underscores its international appeal and strengthens its leadership as an adventure destination. This platform, he added, introduces the region to new audiences around the world.
With millions of viewers now discovering the thrill and challenge of the SCORE Baja 1000, Baja California continues to cement its reputation as an authentic, world-class destination for adventure and motorsport.
