Baja California recorded more than 72 million border crossings in 2025, including 68 million through official state checkpoints, according to the state’s tourism secretary.
Miguel Ángel Badiola released the annual tourism indicators for January through December, highlighting strong growth in the region’s maritime, air, and land connectivity.
Maritime connectivity
Maritime arrivals increased 31.99% over 2024, with 359 vessel arrivals reported. Passenger traffic also rose sharply, reaching 1,345,364 people in transit, a 41.7% jump from the previous year.
The port of Ensenada broke its cruise passenger record, surpassing one million visitors from January to October, exceeding its 2023 total.
“Tourism is a strategic sector for Baja California,” Badiola said. “It drives economic activity, generates jobs, benefits communities, and strengthens the state’s profile nationally and internationally.”
Air travel and border crossings
Baja California also recorded nearly 14 million air passengers and 100,123 flight operations in 2025. Vehicle crossings reached 35,961,372, while total border crossings amounted to 72,246,350. Of those, 4,018,256 passed through the Cross Border Xpress (CBX), and 68,228,094 were recorded by U.S. Customs and Border Protection.
“These figures confirm Baja California’s position as a competitive destination with expanding connectivity and an attractive tourism offering,” Badiola Montaño said, highlighting coordinated efforts between the state government and private sector.
Tourism planning and strategy
The state secretary noted that these annual indicators are a critical tool for planning and strategy, helping officials analyze trends and guide development priorities. The data is expected to support ongoing policies aimed at boosting competitiveness, enhancing connectivity, and promoting sustainable growth in tourism while maximizing economic benefits for local communities.
