Baja California offers more than one way to explore its landscapes and local traditions. Its official tourism website, BajaCalifornia.travel, brings together themed routes, destination guides and travel resources designed to help visitors discover what the state has to offer.
The platform is available in both English and Spanish and covers a range of interests, including nature, culture, gastronomy, adventure and wellness. It is also intended for Baja California residents looking to explore destinations closer to home.
Miguel Ángel Badiola Montaño, Baja California’s secretary of tourism, said the goal is to make the state’s diverse experiences more accessible to both visitors and local communities.
From Wine Valleys to Oyster Farms: Routes Across Baja California
The website features several themed routes highlighting the state’s regional products, landscapes and cultural traditions.
- Wine Route: A look at Baja California’s winemaking heritage, with tastings, vineyard visits and regional cuisine across seven wine valleys, including Valle de Guadalupe.
- Old Wine Route: Located about 30 minutes south of Ensenada, this route explores the origins of winemaking in Mexico. It combines Mediterranean-style landscapes, wine experiences and food featuring ingredients from local farms, ranches and the sea.
- Craft Beer Route: Ensenada and Mexicali offer opportunities to visit local breweries, including internationally recognized producers, and sample different beer styles alongside fresh regional products.
- Flower Route: Ranches in Tijuana and Playas de Rosarito showcase seasonal blooms and offer activities such as horseback riding, ziplining and gardening workshops, making this an option for families.
- Approved Hiking Trails: Marked trails throughout the state allow visitors to explore natural surroundings while discovering local flora, wildlife and cultural heritage.
- Oyster Route: Centered in southern Baja California, particularly San Quintín, this experience connects visitors with oyster farms, production areas and restaurants serving fresh oysters.
- Cheese Route: Local ranches and producers introduce visitors to the region’s artisanal cheeses. The offering also includes the Cheese and Wine Route in Valle de Ojos Negros, where both products take center stage.
- Cowboy Route: Visitors interested in rural traditions can find horseback rides, historic trail rides, local celebrations and rodeo competitions in different destinations across the peninsula.
- Date Route: Based in Mexicali, this route highlights the region’s dates and the different ways local businesses use the fruit, from fresh sales to pies, empanadas and other baked goods.
More Ways to Plan a Baja California Getaway
Beyond its themed routes, BajaCalifornia.travel features information on individual destinations and suggested itineraries.
Among them are Valle de Guadalupe, the Wellness Among Vineyards Route, which combines activities such as yoga, spa experiences and organic wine, and Puerta Norte del Vino in Tecate.
The website is designed to help travelers find experiences that match their interests while discovering destinations throughout the state.
Tourism Promotions for Visitors and Baja California Residents
The platform also connects users with two initiatives offering promotions and benefits at participating hotels, restaurants, tours and other tourism businesses: Sé Turista en tu Baja California and Explore Baja.
The programs have different audiences. Sé Turista en tu Baja California encourages state residents to discover or revisit local attractions, while Explore Baja aims to strengthen Baja California’s presence in the Southern California market and introduce more potential visitors to the region’s tourism options.
Registration for both programs is free and available online. Information about participating businesses and current promotions can be found at seturistabc.com and bajacalifornia.travel/explorebaja.
Travelers can browse the full collection of routes, destinations and experiences at BajaCalifornia.travel.
