Seeking to deepen interagency collaboration across all three levels of government and industry stakeholders, the state Secretariat of Tourism recently convened the third session of the Tourist Security Roundtable in order to align strategies that safeguard visitors while protecting the region’s ecosystems.
Baja California Tourism Secretary Miguel Ángel Badiola Montaño emphasized that these ongoing sessions, rooted in the foundational agreements of the Tourism Advisory Council, foster direct dialogue to address sector-wide challenges and implement unified responses.
“These meetings allow us to engage directly with our value chain, listen to their concerns, and build coordinated solutions. Tourist safety and environmental care are shared responsibilities that demand the commitment of every sector, with community well-being remaining our ultimate priority,” he said.
Cecilia González Acero, Undersecretary of Citizen Security of Baja California, outlined the strategic measures currently deployed to identify high-priority areas, enhance emergency response, and reinforce incident prevention, creating a secure environment for both residents and visitors.
Meanwhile, Norma Elvia Martínez Santos, Secretary of Environment and Sustainable Development, underscored the necessity of cross-sector coordination to enforce environmental regulations and preserve the region’s natural resources. She further offered her agency’s full technical assistance to streamline compliance procedures that encourage responsible tourism development.
Badiola Montaño noted that preceding sessions have successfully mapped critical points of interest across various destinations, directly boosting Baja California’s competitive standing. He stressed that the initiative goes beyond basic customer service, aiming instead to ensure that tourism expansion generates shared well-being and safeguards the state’s cultural, historical, and ecological heritage.
Key outcomes agreed upon during the session include targeted visitor outreach campaigns, enhanced regulatory enforcement for incident prevention, and identifying and addressing areas of opportunity in destinations alongside law enforcement agencies.
This meeting was attended by Infantry Colonel Édgar Soto Lizárraga, representing Major General Daniel Gallegos Acevedo of the Second Military Zone; National Guard Second Sergeant Felipe Málaga Sánchez; Rosela Medina Lencioni, Director of the Riviera de Ensenada Social, Civic, and Cultural Center; and Alejandro Monreal Noriega, Director of Municipal Public Security for the 25th City Hall of Ensenada, among others.
Tourist Security Roundtable
The Tourist Security Roundtable emerged from mandates established during the Tourism Advisory Council’s ordinary session, designed specifically to foster collaboration between authorities and tourism representatives.
The first session took place in June at the Baja California Center, bringing together government officials from all levels of government, security forces, and service providers.
A subsequent meeting followed in July at Museo de la Vid y el Vino, addressing localized regional demands and reinforcing prevention protocols within the valley.
Secretary Badiola Montaño reiterated that shared well-being depends on open platforms for industry stakeholders, as their experience and direct contact with visitors allow them to identify needs and build the public policies that drive the development of communities and Baja California.
