Baja California is a contender in the “Wine Tourism” category of Reader’s Digest Selecciones magazine’s “Trusted Brands 2025” survey, a recognition of its exceptional quality, hospitality, and visitor experiences.
The public is encouraged to cast their votes online by the deadline of Sunday, September 28th on the following website: https://readersdigest.mx/marcas2025/.
This annual survey, running for over 15 years, identifies the brands and services most trusted by Mexican consumers. The “Wine Tourism” category specifically evaluates a region’s enological and gastronomic offerings, the value of its tours and tastings, and the overall quality of the visitor experience.
The Beauty and Wealth of Baja California
This nomination underscores the region’s status as a premier destination. Zaida Luz López, Secretary of Tourism for the state, highlighted that Baja California is rightly known as the “Mexican Wine Capital,” producing more than 70% of the nation’s wine across its seven distinct valleys.
The state offers a great variety of cuisine, which has been included for the second consecutive year in the Michelin Guide, with five restaurants in the region awarded a red star in the 2025 edition.
Visitors can also explore a diverse array of attractions, including the Siñaw Kuatay Ecotourism Center, the Museum of the Vine and Wine, and the traditional Grape Harvest Festivals. The offering is rounded out by winery tours, art exhibitions, gourmet pairing dinners, and curated romance tourism experiences.
