In a press release, the event's director Julian Plascencia, announced that this year will include a comprehensive culinary and musical line-up starting at noon and running until 9pm.
Plascencia highlighted the fact that this Festival is yet another contribution to the revitalization of Avenida Revolucion and its burgeoning cultural, culinary, entrepreneurship, and technological projects, among many other things.
He indicated that Caesar's Salad is iconic for this city and that it should be celebrated as part of our heritage and identity. He also indicated that
the Caesar Salad is in the process of being named an Intangible Heritage of the State of Baja California.
According to Alan Bautista, Head of the Tourism and Conventions Department, "statistics show that slowly but surely tourists from Southern California, primarily hispanics and asians, are returning to downtown Tijuana. We are witnessing many interesting construction projects that will give a facelift to this area, so that tourists will be better able to visit and enjoy the city."
Also in attendance at the press conference was the President of CANIRAC, Chef Martin Munoz; Oscar Escobedo, Minister of Tourism for Baja; and downtown Tijuana's representative, Karim Chalita.
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