Communities across Baja California are preparing for a weekend steeped in tradition and remembrance as municipalities kick off celebrations for Day of the Dead.
Throughout the state, local governments and cultural institutions have organized a diverse slate of family-friendly activities designed to honor ancestral roots, foster community connections, and showcase Mexico’s rich cultural heritage.
Through music, regional gastronomy, sports, and live art, the upcoming festivities offer residents and visitors alike a chance to gather and pay tribute to loved ones who have passed.
Tijuana
Fiesta de las Ánimas
This multi-day cultural event brings together traditional Mexican music, folk dance, gastronomy, and artisanal craft markets.
The festival centers on memory, cultural identity, and the symbolic bridge between life and death.
- Dates: Thursday, October 29 – Sunday, November 1
- Hours: 12:00 PM – 8:00 PM
- Location: Tijuana Cultural Center (CECUT) Terrace
- Admission: Free
México Eterno: Noche de Ánimas
Framed around the theme “A celebration to share with family,” this evening gathering offers an immersive setting to honor local roots. Attendees can expect live performances, flowers, folk crafts, seasonal goods, and regional culinary offerings.
- Dates: Thursday, October 29 – Monday, November 2
- Hours: 6:00 PM – 11:00 PM
- Location: Parque Morelos
- Admission: Free
Mexicali
Spooky Run
Mexicali’s CDHI Centenario and municipal authorities are hosting a festive 1.5K fun run tailored for pet owners. The Halloween-themed morning run encourages wellness, outdoor activity, and quality time with four-legged companions.
- Date: Saturday, October 31
- Time: 8:00 AM
- Location: CDHI Centenario
- Admission: Free
Halloween Car Show
Don’t miss an evening combining automotive culture with holiday family fun. The event features custom vehicle displays, safe trick-or-treating for children, and costume contests with awards for best-decorated cars as well as top adult and youth costumes.
- Date: Saturday, October 31
- Hours: 5:00 PM – 10:00 PM
- Location: Parque Vicente Guerrero
- Admission: Free
Ensenada
Fiesta de Catrinas: El Festín de las Ánimas
Ensenada will host an enogastronomic competition pairing five top wineries with five celebrated local restaurants. Guests will sample curated food-and-wine pairings before casting votes for the night’s winners.
The evening program also includes a Catrina costume contest, a Todos Santos artisan market, live music, tarot readings, and dedicated photo stations.
- Date: Saturday, October 31
- Time: 7:00 PM
- Location: Parra del Valle Hotel Boutique
- Admission: $1,620 MXN ($86 USD) per person
Rosarito
Noche de Catrinas
Rosarito Beach Hotel will hold an evening gala featuring a dinner buffet, live music by La Sonora Dinamita, and a folk ballet performance. Guests can take advantage of complimentary Catrina face painting before the main costume parade and awards ceremony.
- Date: Saturday, October 31
- Hours: 6:00 PM – 11:30 PM
- Location: Rosarito Beach Hotel
- Admission: $863 MXN ($46 USD) per person
San Quintín
Day of the Dead Parade: “Que nadie quede en el olvido”
San Quintín marks the third year of its municipal parade, continuing a tradition that transforms community memory into a public spectacle. Under the banner “May No One Be Forgotten,” marching groups will weave through town, accompanied by live musical acts, special guest appearances, and a sprawling food plaza featuring local food vendors.
- Date: Saturday, October 31
- Time: 4:00 PM
- Location: Vado del Cobach
- Admission: Free
San Felipe
Day of the Dead Procession
San Felipe is preparing to celebrate an afternoon full of tradition, color, and ancestral roots during its Day of the Dead Parade.
It will be a community celebration dedicated to keeping traditions alive, with a route that runs along Chetumal Street, Mar de Cortés, and the Malecón. Get your Catrina or Catrín outfit ready and come celebrate with us!
- Date: Saturday, October 31
- Time: 3:00 PM
- Location: Parque Hayward
- Admission: Free
