Day three of the 2025 Tianguis Turístico (Tourism Tianguis) marked another round of meaningful developments for Baja California, confirming its growing importance in global tourism. Key negotiations and partnerships were secured early in the day, as tourism leaders worked to identify new opportunities and collaborative efforts.
Visitors from across Mexico also enjoyed cultural exhibitions featuring traditional dances and a food showcase that highlighted the country’s rich culinary heritage.
Boosting Cross Border Travel
A major highlight was the announcement of a partnership between Volaris, CBX, and Limousine. This new alliance aims to improve cross-border transportation, offering travelers a smoother journey between Mexico and the U.S. through the CBX terminal.
Present at the signing were Omar Carrera, Commercial Director at Volaris; Adriana Pimentel, Public Relations and Partnerships Manager at Limousine; Jorge Goytortúa, CEO of CBX; Eduardo Porras, Director of Strategic Business at Limousine; and Miguel Aguíñiga Rodríguez, Baja California’s Secretary of Tourism.
Thanks to this collaboration, travelers will be able to disembark their flight, walk across the CBX bridge, and board a bus to cities like San Bernardino and Bakersfield. Pricing will vary according to the destination, with the focus on providing a reliable, comfortable, and safe option that strengthens binational tourism.
Tijuana Receives National Recognition for Tourism Excellence
The state has received widespread praise for its participation in the Tourism Tianguis, held at the Baja California Center in Playas de Rosarito. Among the most notable recognitions was the recent Gold Level distinction that Mexico’s Tourism Secretariat (SECTUR) awarded Tijuana. This accolade certifies tourism service providers and destinations that uphold high standards of quality.
Tijuana’s Mayor noted:
“This success is the result of collective effort, and today we’re celebrating in a big way. Earning this distinction is a proud moment that pushes us to keep advancing our tourism initiatives.”
A Journey Across Mexico
This tourism gathering has offered memorable experiences, allowing attendees to virtually travel across various Mexican states, all within the Baja California Center.
At the Nuevo León pavilion, a virtual reality headset transports visitors to Santiago, a charming town located in the Sierra Madre Oriental near Monterrey. Known for its scenic landscapes and adventure opportunities, Santiago showcases the region’s natural beauty. Attendees can also take home souvenirs such as hats, caps, and traditional bracelets.
Meanwhile, Mexico City captivates with a vibrant display inspired by the colorful trajineras of Xochimilco, paired with a virtual cable car that offers a journey to Iztapalapa, one of the capital’s most iconic areas.
San Luis Potosí Stands Out for Its Inclusion
Chef Basilio Nieto of San Luis Potosí spoke with San Diego Red about how his hometown has emerged as a national leader in inclusion. From tactile guide paths in its historic downtown to menus in braille and Mexican Sign Language (LSM), the city is working to ensure accessibility for all.
During the interview, the chef also introduced Luis Fer, the first deaf guide in Mexico to be certified through SECTUR—a powerful reflection of the city’s commitment to true inclusion.
San Luis Potosí has not only incorporated LSM in public spaces but also hosts sensory tastings with sign language interpretation, creating truly accessible and unique experiences. Sensory vests are also provided to help people with disabilities, especially those who are deaf, enjoy cultural events and activities.
Its standout celebration, San Luis en Primavera (San Luis During Spring), is considered the first fully inclusive festival in Mexico and has now held three editions, each focused on offering meaningful memories for those often left out.
Want to learn more? This Thursday, May 1, the Tourism Tianguis opens its doors to the public at the Baja California Center in Playas de Rosarito.
