Disneyland Resort has introduced a new product line this week, paying homage to the Latino community with a collection that embraces the affectionate Spanish name many fans use for the theme park: “Disneylandia.”
These products were developed in partnership with Viva La Bonita, a Los Angeles–based streetwear brand founded by Rachel Gómez.
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“We are celebrating our collection that we made together with Disneyland. The collection is part of their ‘Disneylandia’ campaign and is called ‘Where dreams begin,’ and we are very proud to be able to do this project with Disney,” she said.
The lineup features a range of apparel in sleek black tones, including soccer and hockey-style jerseys, hoodies, a varsity jacket, T-shirts, as well as a cap and a two-way bag. Each piece prominently displays the word “Disneylandia” alongside the bilingual message “Donde empiezan los sueños / Where dreams begin.”
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“Every magical journey begins the moment you choose to believe in yourself. For our familias, our cultura, and everyone who believes a little magic can take them somewhere they only once dreamed of,” Gómez said.
Fans can purchase the new collection at three on-site locations within the Disneyland Resort: the Emporium in Disneyland park, Elias & Co. in Disney California Adventure, and The D-Lander Shop in Downtown Disney.
