Governor Marina del Pilar led a ceremony this week to deliver financial support to university students through the state’s “Higher Education Support” program. The initiative will benefit a total of 3,214 students across Baja California, providing them with resources to continue their academic training.
With a state investment of nearly 9 million pesos, students from the Autonomous University of Baja California (UABC), the Polytechnic University of Baja California (UPBC), as well as those enrolled in technological institutes, will each receive a one-time payment of 2,800 pesos to purchase essential school supplies.
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“Since we took office, we made one thing very clear: children, youth, and people in vulnerable situations would always be at the center of our public policies, at the center of our decisions,” the governor said.
Highlighting education as the heart of transformation and social development, Governor Marina del Pilar linked the state’s efforts to the federal strategy led by President Claudia Sheinbaum. She noted that work is underway to expand university enrollment and build two new public universities, aiming for a more inclusive and accessible higher education system.

“There is a generational change in Mexico, and young people today are taken into account and are also decision-makers. Do your best. I have a secret in this life: to put your heart first. It is much more than a government slogan; it is a way of life,” she said.
Speaking on behalf of the beneficiaries, Brenda Yanet Hernández, a student of Information Technology and Digital Innovation Engineering, expressed her gratitude. She noted that the assistance provides tangible relief, allowing students to focus on their studies.
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“It represents the opportunity to buy the books that our training requires, or it simply guarantees that our only concern is to study and learn, instead of worrying about covering our expenses. By delivering this support, they send us a very clear message: our education matters,” she said.
Marcela Barreras Hernández, rector of the UPBC, also attended the event and praised the initiative, asserting that such programs are key to strengthening school retention, promoting equity, and building a more just and prepared society.
