On International Women’s Day, Governor Marina del Pilar Ávila Olmeda reaffirmed her administration’s commitment to transforming public policies to ensure women’s rights are permanently protected by law, rather than being subject to the whims of any single government.
Speaking at a commemorative event, the governor outlined a comprehensive strategy that has created a robust system of empowerment and protection for women across the state.

The governor highlighted that these advancements are part of a broader cultural shift, noting that women are now writing history by occupying key decision-making spaces in all areas of society. She specifically pointed to President Claudia Sheinbaum Pardo, the first woman to hold the nation’s highest office, as a prime example of this transformative change.
“Our goal is that our mothers feel proud of us, that our daughters live more freely than we do, and that our sons grow up understanding that the equality, respect, and dignity of women are not debatable, they are defended and become a way of life,” the governor said.
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A cornerstone of this effort is the “Tarjeta Violeta” (Violet Card) program, which she announced has now been enshrined as a constitutional right, benefiting over 100,000 single women who serve as pillars for their families and communities.
To bolster safety and economic independence, the state has deployed initiatives like the “Escuadrón Violeta” (Violet Squad) for security, “Transporte Violeta” (Violet Transport) for safe mobility, and “Mujeres al Volante” (Women at the Wheel) to foster economic autonomy. These programs are reinforced by the institutional strengthening of the Secretariat of Women and the expansion of the Women’s Justice Center, ensuring comprehensive support for those facing violence.
Governor Marina del Pilar also confirmed that her government is collaborating closely with the Judicial Branch and the State Attorney General’s Office to establish specialized courts for family and gender violence. The objective is to guarantee swift legal processes and effective protective measures for women, girls, and boys.

Demonstrating solidarity with civil society, the governor also expressed her respect for the March 8th movement, acknowledging the vital role of activists and groups who take to the streets to shine a light on the persistent inequalities and violence that women continue to face.
The commemorative event brought together representatives from the state’s three branches of government, public institutions, and women from diverse sectors, all united in the ongoing effort to build a more just and equal society and protect women’s rights.
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