San Diego Comic-Con 2025 officially opened its doors on Thursday, July 24, and will continue through Sunday, July 27, with a packed schedule of activities, presentations, and surprises. One of the sweetest announcements so far? The arrival of the beloved Hello Kitty Cafe Truck.
Hello Kitty Cafe Truck Comes to San Diego Comic-Con
Through its official social media channels, the Hello Kitty Cafe Truck confirmed that it’s now set up in the Interactive Zone at Petco Park, where it will be serving fans daily from 10:00 a.m. to 5:00 p.m. throughout the event.

The best part? You don’t need a Comic-Con badge to visit! The Interactive Zone is open to the public, allowing anyone to stop by for photo ops, fun activities, and—of course—the Hello Kitty Cafe’s signature treats.
Known for its cheerful pink design and irresistible desserts, the Hello Kitty Cafe Truck travels across the U.S. bringing the magic of Sanrio to fans of Hello Kitty and friends. At the San Diego stop, you’ll find sweet offerings like cookies, macarons, muffins, and the famous Giant Hello Kitty Chef Cookie. There’s also exclusive merchandise, perfect for collectors and fans alike.
To celebrate Hello Kitty’s 50th anniversary and the Hello Kitty Cafe Truck’s 10th anniversary, the spot is offering a limited-edition collection that includes:
- 50th Anniversary Patch Set – $20
- 50th Anniversary T-Shirts – $30
- 10th Anniversary Pin – $18
- 10th Anniversary Cup-Shaped Keychain – $18
- 10th Anniversary Glass Mug – $25
- 10th Anniversary Glass Cup – $35
- 10th Anniversary 18 oz Tumbler – $39
- 10th Anniversary Hello Kitty Plush – $40
- 10th Anniversary 32 oz Tumbler – $47
- 10th Anniversary Blanket (Online Only) – $47
- 10th Anniversary Sweater – $65
- Ceramic Mug – $22
- Cold Cup Ornament – (Price not specified)
Since this is a very popular truck, the lines to get products can get quite long, so we recommend arriving early. Please note that only credit card payments will be accepted.

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