The beloved Hello Kitty Café Truck is making a return to Chula Vista on Saturday, February 28, 2026, when the iconic mobile café will park at the Otay Ranch Town Center.
From 10:00 a.m. to 7:00 p.m., the truck will set up shop in the covered Food Pavilion area, offering a rare chance to snag exclusive merchandise and themed treats. This is a limited-time pop-up event where popular items sell out fast, encouraging early arrival for the best selection.
What to Expect
The truck serves as a boutique of official Sanrio collectibles, featuring items often only available on tours. This store will feature a curated range of goods, including:
- Tote bags
- Hooded sweatshirts
- Keychains, pins, and patches
- T-shirts
The menu will also feature themed desserts like:
- A new three-piece cookie combo
- Giant cookie
- Macarons
- Madeleine cookies



Exclusive Collectibles
Dedicated collectors can also hunt for exclusive Sanrio mugs, special-edition plush toys, and unique illustrated thermal bottles. All items known for flying off the shelves at each stop.
Location
The one-day event will be held at 2015 Birch Rd, Chula Vista, CA 91915
A Decade-Long Phenomenon
What began as a Southern California novelty in 2014 has grown into a nationwide touring sensation. The Hello Kitty Café Truck’s enduring popularity even inspired larger-scale spin-offs, including the Hello Kitty Pop-Up Container in 2016 and the Hello Kitty Mini Café, cementing its status as a must-visit attraction for fans of all ages.