The president of COTUCO, Arturo Gutiérrez Sánchez, emphasized that the trip was meant to exhibit the city's attractions to his compatriots, generating a positive impact in Southern California.
The visitors were given a city tour, which included a trip to the Tijuana Cultural Center (CECUT), el Cubo (the adjacent museum), the Caliente Casino, the Tijuana Soccer Stadium, the L.A. Cetto Wine Cellar, the Baja California Center, Plaza Santa Cecilia, Avenida Revolucion, the Tijuana Historical Archive and Museum; the 'Popo' Market, and to Caesar's Restaurant to try their the famous salad, as well as a few other stops.
He said that the Los Angeles federations of Anahuac, Puebla, Nayarit, Durango, Sinaloa, Michoacan, and the federations of Hidalgo, Tlaxcla, Yucatan, Jalisco, Chihuahua, Aguascalientes and Guanajuato in Santa Ana were present, as well as members of the press such as radio station 690AM, Main Organizer/COFEM, Hoy Los Angeles, La Opinión, the Los Angeles Press, México de Mis Amores, Cadena EFE and the newspaper Reforma.
He confirmed that they will continue to hold these familiarization trips, since they are a good marketing tool to help promote the city and display the city's attributes on a national level, and he considers them to be a good investment both mediumterm as well as longterm.
Sylvia Marín, the president of The Council of Mexican American Federations (COFEM), recognized this kind of tour as being able to show Hispanics the kindness of its host city, Tijuana, in the hopes that it will benefit tourism locally, as well as nationally.
Beyond the media's coverage of the trip, the COFEM has expressed that it is dedicated to promoting actions that will benefit the country, especially in terms of tourism and regional development. "The most important thing is showcase all that the region has to offer, so that people will get excited, come and get to know Tijuana's kindness, and further promote tourism," she concluded.
Jorge.Guevara@sandiegored.com
borderzonie@gmail.com
