Roberto Sanchez Martinez, Secretary of Urban Development and Ecology, indicated that these actions took place in response to instructions from Tijuana Mayor Jorge Astiazarán Orcí as part of a permanent campaign to remove publicity in areas that are saturated with billboards and other illegal advertising in unauthorized places such as telephone and electricity poles, fences, walls, trees, etc.
"Last Saturday, a cleaning operation resulted in the removal of 10,652 pieces of advertising in various forms, most of them promoting large events or various retail establishments, that were posted in unauthorized places such as electric poles and fences", said Sanchez, who also detailed that the task force of ninety people visited 37 neighborhoods to remove publicity from 7:30am until 12:00 p.m./p]
[p]
Neighborhoods visited include El Pípila and Mariano Matamoros, La Presa, Chapultepec, Libertad, Murúa de Otay Centenario, El Mirador and Soler, Playas de Tijuana. In downtown Tijuana, Independence and Hidalgo streets were some of the main streets that were addressed by the task force.
In addition to the 90 people removing illegal publicity, forty trash trucks were employed as well in the effort.
The Direction of Public Municipal Services (DSPM) has advised that they will continue the propaganda removal effort to cut down on the amount of visual contamination in the streets of the city. They have asked that publicity firms and property owners help by not allowing illegal advertisements to be posted in unauthorized places.
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