Mayor Rocío Adame Muñoz of Playas de Rosarito took part in the official opening of the 2025 Tourism Tianguis, an event with major national and international significance for the industry.
Her attendance underscored the local government’s commitment to strengthening Rosarito’s tourism sector, recognizing it as a cornerstone of economic growth and a major source of employment.
“This is an incredible opportunity to share everything Rosarito has to offer. We’re here to reaffirm our commitment to quality services and the safety of our visitors, and to promote our beaches, gastronomy, and culture. This event serves as a powerful catalyst for Rosarito’s economy, allowing us to forge strategic connections and attract new investment and tourism opportunities,” stated Mayor Adame Muñoz.
The mayor also engaged with tourism industry leaders, business owners, national and international destination representatives, and media, actively promoting the attractions, infrastructure, and warmth that define Playas de Rosarito.

With its presence at the Tianguis, Rosarito aims to showcase its tourism assets: pristine beaches, a dynamic food scene, activities for adventure seekers, and its renowned hospitality. Rosarito is working to solidify its status as an attractive destination.
Mayor Adame Muñoz highlighted the importance of collaboration between government, businesses, and the local community to make the most of what the Tianguis can offer. The city is counting on its participation to drive more tourism, spark new investments, and strengthen the tourism value chain.
Rosarito’s government remains committed to driving tourism as an engine of economic and social growth, working tirelessly to become a favorite destination amongst national and international travelers.