Playas de Rosarito Mayor Rocío Adame reaffirmed her administration’s open-door policy this week during a roundtable with key business leaders, pledging to collaborate on the city’s economic agenda.
The meeting gathered representatives from the Business Coordinating Council, the Economic Development Advisory Council, and various productive sectors. Mayor Adame noted that direct input from the organized business community will be essential as the city refines its proposed 2026 Municipal Revenue Law.
One of the main issues discussed was the long-standing backlog in updating the city’s property registry. Both government officials and business representatives agreed that addressing the problem will require a gradual, orderly, and technically sound process.
The session also helped clarify questions about municipal fees and licensing, an effort aimed at strengthening legal certainty and reducing uncertainty for employers and investors. Business chambers and organizations outlined concerns regarding potential impacts on housing, commerce, tourism, and investment, emphasizing the need for a Revenue Law grounded in balance, proportionality, and social equity.
In response, Mayor Adame reiterated that her administration’s priority is to maintain an environment of trust and predictability for the businesses that drive Rosarito’s economy. She also expressed openness to reviewing individual cases and conducting further technical analysis to ensure decisions align with data and the on-the-ground realities of the business sector.
Agreements Reached
- A gradual, technical, and responsible plan to update property records.
- Increased legal certainty for productive sectors.
- Maintaining open communication channels with the business community.
- Follow-Up Session: The next meeting is scheduled for Tuesday, December 16, 2025, to discuss tax incentives, the formalization of informal economic activity, and administrative campaigns.
- Strengthening the SARE Program: Both sides agreed to reinforce the Rapid Business Opening System (SARE) to streamline business launches and improve the investment climate.
