Mayor Rocío Adame of Rosarito is consolidating efforts across her administration to directly address the city’s most urgent ecological challenges, repeatedly emphasizing that environmental protection is a core pillar of her government and essential to fostering a community culture of responsibility and care for the local environment.
Her administration is developing a comprehensive strategy to confront issues ranging from pollution to climate resilience, built on the idea that meaningful, lasting progress requires broad social participation. Leading this effort is Marisol Montaño, Secretary of Environmental Protection, who recently outlined the department’s upcoming initiatives during a public event. While the full work plan is still being finalized, its priorities are already taking shape: strengthening community awareness, tackling both visible and invisible pollution, and expanding partnerships across multiple sectors.
Under Mayor Adame’s directive, Rosarito’s environmental agenda is designed to bring together government agencies, citizens, schools, businesses, activists, and civil organizations. The goal is to reinforce prevention, address environmental problems at their root, and open space for anyone willing to contribute to a cleaner city.
A key component of the plan, Montaño noted, is the development of a detailed territorial and environmental assessment that will map the municipality’s major challenges, including waste management, biodiversity loss, and climate-related risks. The study will provide the technical foundation for measurable, sustainable solutions.
Another central pillar is a significant investment in public education. The government is preparing new campaigns aimed not only at visible issues such as littering and illegal dumping but also at less obvious threats to air, water, and soil quality that undermine public health and ecological stability.
The administration also intends to deepen its collaboration with schools to instill environmental values in young people, with the long-term goal of cultivating more informed and responsible future generations.
During the event, Montaño underscored that the agency will continue maintaining an open-door policy for environmental activists and any residents interested in participating. The municipal government’s vision is to build a broad, inclusive effort where community involvement is essential to achieving real, lasting change.
