If you go to Google.com, turn on the "autocomplete" function and introduce text like "women shouldn't". Enjoy the results.
The campaign is in English, although the search results in Spanish are nearly the same, so the campaign illustrates the offensive material you find if you search "women shouldn't" or "women need" in Google since the 9th of March 2013, but the results are nearly identical if you look them up today.
We all know that the internet is not exactly known for being a place of civility, tolerance or reasonable judgment, but it is shocking to see how something so cold as an algorithm of most searched terms yield such offensive results, and not just with women. If you look up "negros", "Muslims" or "Mexicans can't" both in English and Spanish you will find things you don't see in society, at least not in plain sight.
Christopher Hunt, art director for the creative team behind this campaign, said that "when we found these searches, we were shocked at how negative they were and decided we needed to do something about them." they ended up with ads which place the Google search bar on top of the mouths of women, silencing them.
UN Women describes itself as "a part of the UN which is seeking gender equality and women empowerment", keeping a hashtag for the campaign: #womenshould.
Jose.Sanchez@sandiegored.com
Daniel.Aguilar@sandiegored.com
Vía Mashable.com
