By Abdiel Ortega
The first year of María del Rocío Adame Muñoz’s administration in Playas de Rosarito was marked by the launch of paving projects, coordinated security efforts during peak tourist seasons, and direct support for students. The 2025–2027 Municipal Development Plan established the programmatic framework through IMPLAN.
Infrastructure Advances
Mayor Rocío Adame led the paving of Culiacán Street in Ampliación Lucio Blanco with hydraulic concrete, covering a target of 0.62 acres. Weeks later, work began on Guadalajara and Tecate streets in the same neighborhood, adding over 1.16 acres.
Two major initiatives complemented these projects: the expansion of Real de Rosarito Boulevard to four lanes, made possible by the donation of more than 14 acres of land by Ejido Mazatlán, benefiting over 34,000 residents and 10,000 workers; and the launch of paving projects on Pablo Bonilla Street, between Clemente Contreras and Salvador Bonilla.
Security and Mobility
Summer tested the city’s security and mobility coordination. For Baja Beach Fest 2025, the municipal government announced partial closures on Benito Juárez Boulevard and deployed joint operations with federal and state forces. The local hotel sector reported near-full occupancy during the festival. Over the Memorial Day weekend, the Hotels and Motels Association recorded 72% occupancy on Friday and 98% on Saturday, with no major security incidents.
In August, the Municipal Security Council reported an 8.1% reduction in total crimes compared to the same month the previous year. Official records showed declines of 60% in street robberies, 48% in home burglaries, and 45% in property crimes, all reflecting the municipality’s prevention and interagency coordination strategy.
Social Initiatives
The Municipal Youth Institute distributed the “2025 School Uniform Grant”, providing 476 secondary and high school students with vouchers worth 800 pesos (roughly $44 USD) each.
Meanwhile, the Clean Beaches Committee was reinstated with participation from all three levels of government, civil society, and the private sector to strengthen shoreline sanitation efforts.
Community Development
The donation of land for the SNTE Retirees’ House was formalized after thirteen years of negotiations, along with the legal registration of the lot housing the community center “La Casita de Paja.” Additionally, an agreement with the Mexican Chamber of the Construction Industry was signed to allocate 0.3% of public works contracts to training and social programs.
