Playas de Rosarito officials have set up a series of interagency working groups aimed at boosting local entrepreneurship and economic growth by streamlining the business permitting process.
The initiative, led by Mayor Rocío Adame, focuses on reducing delays, simplifying requirements, and providing clearer guidance for entrepreneurs and micro, small, and medium-sized businesses (MSMEs).
Coordinated by the city’s Economic Development and Tourism office, headed by Irán Leonardo Verdugo, the working groups bring together multiple municipal departments to identify and resolve common obstacles to obtaining key permits. These include provisional opening notices, land-use approvals, and operating licenses. The goal is to create a clear, legally sound framework that allows businesses to launch and grow with greater certainty, supporting Rosarito’s long-term development.
A key component of the effort is strengthening the federal Rapid Business Opening System (SARE), which allows low-risk businesses to secure an operating license in as little as three days through a single service window. City officials say the local push is designed to ensure municipal procedures align with the program, promoting transparency and encouraging formal business registration.
Verdugo said the policy is intended not only to cut red tape, but also to give entrepreneurs a stronger foundation to evaluate the viability of their projects, which he described as essential to sustainable economic growth in Playas de Rosarito.
Mayor Adame emphasized that the strategy reflects her administration’s collaborative approach, built on ongoing dialogue and coordination between government and the private sector.
“Economic development in Playas de Rosarito needs to move forward with order, legality, and a social vision,” Adame said. “Our commitment is to make it easier to start a business, support MSMEs, and create the conditions for growth that benefit the entire community.”
City officials said the working groups will continue meeting to strengthen coordination across departments and further improve the permitting process.
