The Playas de Rosarito City Hall led by Mayor Rocío Adame has carried out extensive cleaning, monitoring, and maintenance operations across the municipality’s beaches.
As part of ongoing efforts to ensure a pleasant experience for residents and tourists during the summer vacation season, the city conducted targeted cleanup and waste removal initiatives through the ZOFEMAT fund.
The ZOFEMAT fund consists of four key programs: Administrative Coordination, Conservation and Cleaning, Surveillance, and Census, all focused on maintaining beaches in optimal condition. Playas de Rosarito’s Federal Maritime-Terrestrial Zone spans 45 kilometers of coastline, which cleanup crews patrol daily to ensure it remains free of debris.
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During the week of July 8–14, 2025, the contracted company worked in 19 beaches across the municipality. According to reports from GEN, the cleanup efforts collected a total of 14.26 tons of trash in that period.
Playas de Rosarito Government Reaffirms Commitment to Environmental Protection
Among key actions, a large-scale cleanup was conducted on July 11 at major beaches, including Playa DIF, La Misión, El Bebé, Lienzo Charro, and the bar district.
This effort aimed to prepare the beaches for weekend visitors. Additionally, on July 12, an operation was launched to remove an unusual accumulation of sargassum seaweed from the pier to Lienzo Charro.
These measures reflect the commitment of Mayor Rocío Adame Muñoz of Rosarito’s administration to environmental conservation, public space cleanliness, and prompt response to citizen reports, especially during peak vacation season.
The Playas de Rosarito City Hall urges visitors and residents to help keep beaches clean by avoiding littering on the coast and being mindful of the impact waste has on marine ecosystems. Protecting our beaches is everyone’s responsibility.
