Rosarito is set to become the first municipality in Mexico to host a branch of the legendary Churubusco Studios, following a collaboration agreement signed with the studio’s general director, Cristián Calónico Lucio, and Baja California’s Secretary of Culture, Alma Delia Ábrego Ceballos.
The new soundstage will position the border region as a strategic hub for audiovisual production, according to Baja California’s Culture Secretary.
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“In its eight decades of history, this will be the first time the studios have set up operations outside Mexico City. It marks a milestone in the decentralization of the film industry in the country’s northwest region,” Ábrego Ceballos emphasized.
Baja California, An Ideal Place to Make Films
Calónico Lucio noted that Rosarito and Baja California as a whole offer ideal conditions for filmmaking.
He pointed to the region’s hotel and dining infrastructure, as well as its proximity to the United States, the world’s largest market for both film production and consumption.
“I believe it has all the right conditions to become a prime location for boosting the film industry,” he said.
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Film Law Approval Clears the Way
Calónico Lucio added that the timing for the new studio couldn’t be better, thanks to the recently approved Film Law and the federal government’s authorization of a fiscal incentive aimed at attracting major productions to Mexico.
During the Churubusco director’s visit, the Secretary of Culture led a working meeting with the state’s Tourism and Economy Secretariats, as well as the Playas de Rosarito City Hall, represented by its Secretariats of Culture and Economic Development.
At the meeting, officials presented an architectural and services proposal for the new film studio, tailored to the specific requirements for its establishment in the state.
