State and municipal officials have announced that Playas de Rosarito will be the launching point for the statewide 2026 Holy Week Operation. The initiative aims to bolster interinstitutional coordination and safeguard both residents and the thousands of visitors expected to flock to the region’s beaches and tourist destinations.
During a recent coordination meeting, authorities outlined a comprehensive strategy focused on enhanced tourist assistance and preventive measures. Key areas of attention will include safety, mobility, and the provision of essential services, with a particular emphasis on highway safety, beach patrols, and vigilance in high-traffic tourist zones.
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Mayor Rocío Adame Muñoz of Rosarito reaffirmed her administration’s dedication to working hand-in-hand with state and federal agencies to provide visitors with a positive experience and strengthen security conditions throughout the busy season.
Representing the 10th City Hall at the planning meeting were key officials including the Secretary of Tourism and Economic Development, Irán Leonardo Verdugo Contreras; the Secretary of Citizen Security, Héctor Manzo Ruvalcaba; and the Director of Civil Protection and Firefighters, Joaquín Mercado, all of whom echoed the municipality’s readiness to collaborate.
The importance of maintaining the destination’s image was also addressed by Paul Corona, president of the local Tourism and Conventions Committee (COTUCO).
The planning for the 2026 operation is informed by the success of the previous year. Data from the 2025 Holy Week period showed a 2.8% increase in visitor arrivals to Baja California, surpassing 300,000 tourists. This influx generated an estimated economic impact of 1.4 billion pesos, driven by strong hotel occupancy and a significant number of international visitors arriving via cruise ships.
The operational plan will include coordinated patrols on main roads and highways, a visible security presence on beaches and in tourist areas, the installation of sobriety checkpoints, and continuous monitoring of weather conditions. Emergency response units, including Firefighters and Civil Protection, will remain on high alert throughout the period.
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The official holiday operation will run from March 25th to April 12th, with intensified efforts during Holy Week.
Through these coordinated actions, authorities from all three levels of government are solidifying their commitment to ensuring public order and a welcoming, secure environment for everyone enjoying Baja California’s tourist destinations during the spring holiday.
