Baja California’s Secretary of Tourism, Miguel Ángel Badiola Montaño, spearheaded the delivery of financial aid under the Productive and Sustainable Inclusion Program in San Quintín, aiming to strengthen the participation of local entrepreneurs and communities in the municipality’s tourism sector, while also enhancing the infrastructure and services that form part of the destination’s overall offering.
“I celebrate and deeply respect the commitment each of you has shown in making tourism a vehicle for generating Shared Well-being. This means recognizing that a destination’s true wealth lies not only in its landscapes or heritage, but also in who we are, in our culture, our history, and our traditions,” he said.
During the working visit to the San Quintín community, the agency awarded incentives to 5 projects, representing a combined investment of 439,835 pesos. Notably, in the first phase of the call for proposals, a total of 9 initiatives were approved across Baja California, with an overall budget of 1,349,480 pesos.
Among the beneficiaries, Rancho La Concepción, the first establishment in Mexico to receive the DarkSky Approved Lodging distinction for its efforts to protect the night sky from light pollution, will use the funds to acquire specialized equipment for celestial observation and to develop astrotourism activities.
Meanwhile, Rancho Ecoturístico 3 Potrillos will allocate its support toward upgrading its cabins and visitor service areas, while Mariscos Baja 4×4 will begin construction of restroom facilities. As part of broader efforts to enhance the tourist experience, 28 signage units will also be installed along the route between the Santo Domingo Mission and the Oyster Route, aimed at improving visitor orientation and mobility.
Badiola Montaño underscored that strengthening projects originating within local communities ensures that the benefits of tourism remain in the destinations themselves, while simultaneously fostering local development and enriching the diversity of experiential offerings available to visitors.
The giveaway ceremony for the Productive and Sustainable Inclusion Program was attended by Miriam Elizabeth Cano Núñez, mayor of San Quintín; Eduardo Richard Martínez Lenahan, president of the destination’s marketing committee; Alfredo Ortega Gamboa, director of tourism for the San Quintín City Hall; and Ramón Villavicencio, deputy tourism delegate.
Over 10 Million Pesos in Aid
Between 2022 and 2025, the Productive and Sustainable Inclusion Program granted a total of 199 aid packages to tourism-related businesses, with an approximate investment of 10.9 million pesos. During this period, funds were primarily channeled into projects linked to destination development, nature and adventure tourism, and infrastructure improvements.
It should be noted that at least 58% of the aid was allocated to women-led projects across the state, while more than 30 initiatives benefited members of indigenous communities in Baja California.
Supported actions have included the marking of the Cerro Coronel Trail, signage installation in Cañón Rosarito, the acquisition of equipment to improve accessibility for visitors with motor disabilities in Playas de Rosarito, the standardization of commercial signage in Tecate’s downtown area, and the installation of shade mesh for the amphitheater in the San Antonio Necua community in Ensenada.
The Secretariat of Tourism also announced that the next funding window is scheduled to open in September, ensuring continuity for initiatives aimed at strengthening both the destinations and the communities that are integral to the state’s tourism activity.
