The Justice League’s new battle: Kids Cancer

The Justice League’s new battle: Kids Cancer

To make the chemotherapy process a little more tolerable, the hospital AC Camargo of Sao Paolo, Brazil, in collaboration with DC Comics and Warner Bros., have developed an unprecedented project. This project is about redesigning the covers (that are used to house the intravenous medication that is applied as part of the chemotherapy process) with […]

Por omar martinez el April 13, 2017

To make the chemotherapy process a little more tolerable, the hospital AC Camargo of Sao Paolo, Brazil, in collaboration with DC Comics and Warner Bros., have developed an unprecedented project.



This project is about redesigning the covers (that are used to house the intravenous medication that is applied as part of the chemotherapy process) with the logos of DC Comics heroes like Batman and Superman, and naming it the "Superformula". But that's not all; this hospital has also redesigned an entire wing of the hospital building to look like a "Hall of Justice", in an effort to help the little ones cope with their treatment.



courtesy JWT




There were also a series of comic book stories that were written in Portuguese, in which in them superheroes go through a similar process and are saved by "Superformula" to defeat the villains.



VIDEO: The "Superformula"







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Jorge.Guevara@Sandiegored.com



Omar.Martinez@Sandiegored.com

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