The vibrant traditions of Día de Muertos will once again fill the streets of Downtown Tijuana this fall, as the city gears up for its third annual Traditional Day of the Dead Parade on Saturday, November 1, 2025.
The parade, organized by the Tijuana Tourism and Conventions Committee (COTUCO), is set to begin at 4:00 PM, winding through the city’s Historic Downtown and concluding with a lively street festival outside the Benito Juárez Market.
Karim Chalita Rodríguez, president of COTUCO, highlighted the parade’s growing importance, noting that it has become one of Tijuana’s most representative cultural celebrations.
“Day of the Dead is a globally recognized emblem of Mexico, and we are proud to see Tijuana enthusiastically contribute to its preservation, offering locals and visitors a space for community, color, and culture” he said.
Vicky Magaña, representative of the Downton Floral District, explained that the parade aims to preserve and promote Mexican traditions among new generations.
“As a border city, we’re more accustomed to Halloween. This event aims to reaffirm our identity and reclaim the value of Día de Muertos, a tradition designated as an Intangible Cultural Heritage by UNESCO in 2008. We must preserve this heritage because it represents our roots,” she said.
Parade coordinator Víctor Bernal provided details on the expected scale, noting that over 20 contingents from schools, universities, sports clubs, associations, and local businesses have already registered, representing nearly 800 participants.
“We expect the participation of dance troupes, floats, decorated ‘Catrina’ groups, contingents on bicycles and motorcycles as well as a grand cavalcade of riders on characterized horses to conclude the parade,” he said.
The parade will follow a route starting at 5th Street and Ocampo Avenue, proceeding along Negrete Avenue to 3rd Street, and looping back to 5th Street. The event is expected to last approximately two hours.
Following the procession, a community fair will continue on 5th Street, between Sánchez Taboada Boulevard and Ocampo Avenue. Attendees can enjoy live mariachi music, folkloric dances, traditional foods, and contests for best-dressed Catrina and pet costumes.
Confirmed participants include the marching band of CBTIS 237, the Benito Juárez Market contingent, the Ballet Folclórico Curepijila, the Mictlán Dance Group, El Trompo Museum, the 664 Bicycle Club, and several educational institutions such as Escuela Normal Fronteriza and Secundaria General No. 25, as well as more than six local ranches that will bring the traditional final cavalcade to life.
Organizers have extended an open invitation to the public to either attend or join a contingent. For more information, interested parties are encouraged to contact the organizers via WhatsApp at the following numbers: 664-669-9217 and 664-809-6686.
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